Lifetime Achievement Award

Beverly Stadler, ASID
2013 ASID CA/OC Liftime Achievment Award Recipient

Our honoree for this year’s Lifetime Achievement Award is Beverly Stadler, a professional member of ASID and owner of Design Focus, a design firm in San Clemente that specializes in sophisticated medical facilities and offices as well as high end residential work.

At this time Bev is the designer for Varisco Medical group: we’re talking about medical offices, surgical centers, skilled nursing facilities and hospitals both in LA, OC and San Diego Counties.

Bev hails from Philadelphia, PA and grew up within a large extended family of cousins and one older sister and it will interest you to know that she sang her way through high school as the soloist with the Swing Band and Chorus.

When it came to college, Bev chose Nursing School at Grace New Haven College in New Haven, Conn – home also of Yale University where, in her junior year, she met Ed, her husband to be.

Ed moved on to Medical School at USC, and after his first year at USC they were married.   Ed went on to specialize in OB/GYN and Bev worked for 10 years in pediatric oncology at Children’s Hospital in LA.    Are you beginning to see how Bev is so valuable in designing medical facilities?

Interestingly, the first Ronald McDonald house was in initial construction while she was in LA and she and her nursing team were instrumental in the concept of a place for parents and even siblings to stay, as some of the families stayed bedside for months while caring for sick children.  The importance of a Ronald McDonald house was planted in her consciousness.  Stay tuned.


But then came the babies. Heidi was born while Ed was at the Naval Hospital in Long Beach and Adam came along 2 ½ years later.  Bev is immensely proud of her family – Heidi, Adam and his wife, Kayley and her husband, Ed and their two miniature schnauzers.

When her children entered kindergarten, Bev chose to go to design school – the Institute of Applied Design – and coincidentally, Judy Deaton was Director of Admissions there (there was no IDI yet).   Following graduation, Bev’s professional design life began with two classmates and then evolved into her own Design Studio.

She first joined IIDA and then moved to ASID in 1955 and thus began her career of service to our design community.

She worked hard for ASID, took on many assignments, made many good friends, learned about all of the ASID committees and their responsibilities and was on the Board from 2000 to 2005.  She served as chair of Publicity, Ethics, Design Awards, Nominating Committee and Designers Runway, and attended National conferences on ASID Leadership Training in 2002 and 2003.  Beverly was elected President in 2003-2004.

The years 2001 through 2006 were all about serving ASID and accomplishing many firsts for our Chapter.

One – in 2004 the refurbishment of the Ronald McDonald House was the chosen charity for the chapter and Bev eagerly volunteered to manage the project – it had been on her mind since her nursing days as a pediatric oncology nurse.

This was a big project with a minimum of volunteers, and to complete the project, Bev financed much of the project herself and spent hours and hours of her time and energy.   She is proud that the House is still serving patients and families.

Two – Beverly upgraded and updated our ASID Directory by collaborating with three other chapters and turned a financial liability to a positive cash flow situation.

Three – Bev also was active in helping to create our multi-paged color ASID Newsletter with our current publishing company in Texas.  This turned around a money losing situation into a profitable one.

Four – Bev contracted with publisher Duff Tussing and they created our first coffee table book, Designed in Orange County, a copy of which most of you have.  This picture is the back cover of the book with one of Bev’s award winning residential designs.   This is the first hardcover book produced by our Chapter and has proven to be an excellent tool for marketing and sharing with clients.

Five – During Bev’s term as President, our ASID office was housed in a small closet on the 2nd floor of the north building of the LDC.  Bev negotiated a storefront space for our Chapter and, as a result,  (with two moves later) greatly increased our visibility with vendors, designers and showroom personnel.  We were a professional organization with  professional staff and a professional address.

Six – Bev served on the committee when the Annual Design Awards competition was created and chaired it twice after that.

All of these accomplishments required a tremendous amount of creativity, inventiveness and ingenuity and they moved our Chapter to a totally different level.

Throughout all this activity, Bev was involved with several Design Houses – starting in 1999.  She chaired the Shady Canyon house  and co-chaired the San Juan house. During this time Bev won7 of our coveted Residential Design Awards – the awards that we are here to celebrate tonight as well as other awards.

In 2002, she won the ASID Gold Award for Excellence in Bathroom Design as well as the Gold Award for Bedroom Design

In 2003 she won the OC Home Southern California Regional Design Awards for 4 categories:

Stone and Tile Design                         Ceramic Tile Design

Master Bedroom Design                     Drapery Design

In 2005 she won the ASID Design Award for Platinum Kitchen Design

In 2006 she won two awards, the Gold Bedroom Design Award and the Platinum Kitchen Design Award

In 2008 she won Platinum for both the Dining Room and the Living Room

and in 2009 she was a featured Designer in the Astoria Penthouse for Living Room, Dining Room, Kitchen and Patio.

And to top it off, a client’s home in Dana Point was the Featured Home in the Dana Point Historical Society Home Tour.

Does all this seem overwhelming?  It represents incredible hard work, total involvement, creativity unlimited and a commitment to the profession of Interior Design and to ASID!!!

The ASID California, Orange County Chapter is pleased to honor our recipient of the 2013 Lifetime Achievement Award, Beverly Stadler.

Past Lifetime Achievment Award Recipients

2012 – Diane Sparacino, ASID
2011 – Marianne Kreter, ASID
2010 – Elizabeth Tamaribuchi, ASID
2009 – Karen Ziccardi, ASID
2008 – Jason Titus, ASID
2007 – Elaine Redfield, ASID