President's Message

President’s Letter by Michele Prata, Allied ASID

On September 16th at our annual Gala & Installation aboard the Eternity Yacht in Newport I was joined by fellow colleagues of ASID Orange County including our fabulous design award judges, past presidents, current president and board, as well as my incoming board members and my family and friends to witness my Oath of office as incoming chapter President for term 2018-2019 and heard about my journey into the incoming term full of promise, full laughter and fun together!

This moment symbolized a milestone not only for the obvious reason but as a full circle moment from the first time I became aware of ASID after I graduating from CSULB with my Bachelor of Art in both general Art & Design and began working as a freelance textile designer which included an interior design firm in LA by the PDC. Back then ASID signage meant that you could only enter a showroom as a member to specify furnishings for your clients, in other words it meant you were actually in the profession. That was only 10 years after the formation of ASID so now you can guess my age...! This is important to know about me since I have been enthusiastic about ASID ever since. I later earned my Associate of Art in Interior Design from IDI.

I was raised in a home my father built and my mother’s family business was our source for drapery and fabrics for our home furnishings. Growing up as a child I learned to visualize space with my Dad who taught me how to see and played with my sister in our grandparent’s showrooms and warehouses full of colorful fabric rolls, threads...early beginnings also included many travels to Europe to view Michelangelo’s work and the Louvre’s art collection and more by the time I was 15 yrs old. I graduated from Flintridge Sacred Heart Academy in La Canada Flintridge located in the original Biltmore hotel by architect EM Hunt which the Dominican order of Nuns purchased to create the all girls college prep school over 75 years ago.

I understood the value of being an interior designer as is upheld with ASID then and now and that’s one reason I Belong here with my fellow colleagues with this opportunity to serve my local chapter as their leader sharing my excitement and seeing the potential of it’s vastness for those of us who know and those who are yet to belong to something this relevant in our design community.

ASID is built on values and standards, codes of ethics, design education and continuous education, NICDQ, legislative affairs, alignment with our industry partners and manufacturers and upholding a level of excellence in our multi design sectors.
“The quality of a leader is reflected in the standards they set for themselves,” Ray Kroc. Our chapter is about constant change and adaption to new ways of understanding, seeing and communicating things from our past value of programs that can be renamed to capture a new audience willing to be a part of the whole if we want to engage them!

So Let’s Get it Started together with my Incoming Board of Directors whom I wish to thank for their patience in advance on our journey together as we execute our strategic plan we so diligently worked on these last few months and at the The Leadership Experience...as a leader I am not alone because I have you beside me to bring the chapter exhilarating programming and events! “We are an organization of innovation. We don’t reject our traditions but we are willing to adapt to changing circumstances when change we must,” anonymous.

“One’s destination is never a place, but always a new way of seeing things,” Henry Miller.

See you all on the ASID Orange Country journey this incoming term!

Truly yours,


Michele Prata, Allied ASID

President Elect 2018-2019